Waikato Regional Council

Creative services to rebrand Waikato public transport

The purpose of this Advance Notice is to provide notification to the market on Waikato Regional Councils Public Transport Departments intention to conduct a tender process (RFP) to procure creative services to rebrand the Waikato public transport brand.

We need a new brand for Waikato’s Public Transport Network. We want to partner with a specialist creative agency who can help re-brand Waikato’s Public Transport Network.

The project will include the development of:
- a brand strategy
- a new look brand
- a new logo.

We want the new brand to:
- be easy to remember
- help grow and maintain passenger numbers
- allow room for future growth.

The new brand will be applied to:
- all public transport vehicles
- infrastructure (e.g. stations, bus stops)
- marketing and communications materials (e.g. timetables, brochures, collateral).

What we don't want:
- the implementation of the roll-out plan for the rebrand isn’t included as part of this project.

This is an exciting opportunity for a reputable and established creative agency to contribute to a high-impact rebranding project and enhance the agency's portfolio with a significant, visible transformation that can drive community engagement and recognition.

The RFP is intended to be released via GETs late May 2025.

Please note: No information from potential respondents is requested nor required from this Advance Notice. Suppliers who are interested in being part of the proposed tender process should ensure that they are registered to receive GETS notifications for the applicable RFx Categories.