Waikato Regional Council

Creative services to rebrand Waikato public transport

We need a new brand for Waikato’s Public Transport Network. We want to partner with a specialist creative agency who can help re-brand Waikato’s Public Transport Network.

The project will include the development of:
- a brand strategy
- a new look brand
- a new logo.

We want the new brand to:
- be easy to remember
- help grow and maintain passenger numbers
- allow room for future growth.

The new brand will be applied to:
- all public transport vehicles
- infrastructure (e.g. stations, bus stops)
- marketing and communications materials (e.g. timetables, brochures, collateral).

What we don't want:
- the implementation of the roll-out plan for the rebrand isn’t included as part of this project.

This is an exciting opportunity for a reputable and established creative agency to contribute to a high-impact rebranding project and enhance the agency's portfolio with a significant, visible transformation that can drive community engagement and recognition.

Please refer to the RFP documentation for all detail.