ChristchurchNZ Limited

Development of Place Brand Strategy and Destination Management Plans

ChristchurchNZ is undertaking a significant programme of work to develop destination management and place brand strategies. This will deliver a clear place brand strategy, a united vision for tourism together with a commitment to genuine partnerships we are seeking to drive sustainable and regenerative practices across the sector.

Christchurch and Banks Peninsula are ready for a post-earthquake and post-Covid relaunch and we are excited to engage with our community and mana whenua to deliver a vision for the future.

The purpose of this RFP is to invite interested parties to submit a proposal for the development of:
1. A comprehensive place brand strategy for Christchurch (Deliverables 1-3)
2. The development of a Greater Christchurch Destination Management Plan
3. The development of a Banks Peninsula Destination Management Plan

These strategic projects need to be coordinated and undertaken concurrently and with interdependencies, stakeholder participation and community engagement carefully managed and prioritised.