New Zealand Lotteries Commission

Lotto NZ Behavioural Analytics Tool

Lotto NZ is seeking proposals for a Behavioural Analytics (BA) Tool to strengthen its online responsible gambling and harm minimisation programme, with a primary focus on the MyLotto web and mobile app channels.

The BA Tool will analyse player behaviour using a proven, research‑backed approach to identify indicators of gambling-related harm. It must provide actionable insights and reporting to Lotto NZ, and enable timely, proportionate interventions that support safer play.

The selected solution will support real-time behavioural insights, automated interventions, and integration into player-facing digital experiences.

Status Open
Tenderer https://www.gets.govt.nz/NZLC
Closing 23 Jul 2026 12:00 PM NZST
Reference 34351617
Notice Type Request for Proposals (RFP)
Regions Auckland
Customer Reference 20260623
Contact Details Jason Cocker
+64 275 430 021
Published 23 Jun 2026 5:00 PM NZST

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