Northland Inc

Market Opportunity Study in Northland for Mango and Papaya

The opportunity to develop a mango & papaya industry in Northland represents a significant potential for economic diversification and growth in the region, aligning closely with Northland Inc's Tuputupu Grow Northland strategy.
For Northland, if mango & papaya were to be successfully commercialised, this would provide existing landowners with the ability to improve productivity and diversify their farming systems. On a broader scale, this opportunity has the potential to positively diversify the horticultural sector in Northland, create opportunities for investment in processing facilities, and generate greater employment both directly and in associated service sectors.

The aim of this study is to contribute to the overall feasibility of establishing a mango & papaya industry in Northland, with a focus on value-added manufacturing. The study should assess the market potential for New Zealand-grown mango & papaya and how the industry/value chain may be structured to achieve economic benefits for the region. Some base requirements include:
1. Identify and engage with key food manufacturers within New Zealand who could potentially use locally grown mango & papaya in their products.
2. Analyse the size of the market for mango & papaya in New Zealand, including fresh consumption and processed products.
3. Evaluate competition from imported markets and potential competitive advantages of locally grown produce.
4. Assess the potential for value-added manufacturing, including products such as seeds, oils and other processed goods.
5. Assess the economic benefits of establishing this industry and how they will be accrued across the value chain