Teaching Council of Aotearoa New Zealand

Raising the Awareness of the Teaching Council of Aotearoa New Zealand

This RFP is issued by the Teaching Council of Aotearoa New Zealand. We are also referred to as Matatū Aotearoa.

The Teaching Council of Aotearoa New Zealand | Matatū Aotearoa is the professional body representing over 150,000 Registered teachers in early childhood education, primary and secondary schooling. Our purpose is to ensure safe and high-quality leadership, teaching and learning for children and young people through raising the status of the profession. We do this by ensuring teachers are competent, fit to practice, and accountable for the way in which they teach.

We wish to purchase strategic communications advice which will help shape highly effective communication strategies and creative concepts to raise awareness of the role and functions of the Teaching Council. Our intended audiences for this work teachers and professional leaders in ECE, primary, and secondary schools. We are looking for providers who have a strong track record of working within the education sector and/or working with professional bodies and it is expected that the providers will have effective networks and strong relationships (socio - cultural) within the teaching profession.

We are a Te Tiriti-led and values-based organisation, with our values reflecting the values of the teaching profession. We expect providers to be able to demonstrate strong alignment to these values.

We don’t need this work to include research or insights on the perceptions of the organisation by teachers as this work has been separately commissioned and will be made available to the successful supplier. The work will also exclude any subsequent implementation of communication strategies and creative concepts that are developed.